As the years pass by, it is clearly evident that more and more products lining the shelves of supermarkets, furniture and toy stores announce that their products are ecologically friendly and “green”. Studies show, however, whether a product is 100% “natural and organic” or both “chemical and toxic-free”, there is an average 95% chance that the claim is false (as of a 2010 report). This illegitimate form of ecological bias, called “greenwashing” influences customers to buy their products, as consumers believe that they are making better choices. This makes it difficult to tell whether or not a product is truly ecologically friendly or if the product’s company is simply lying. How is it possible to tell whether a product’s ecological claim is legitimate or not? Why is greenwashing a problem? What can we do to put an end to this false certification?
To learn more about the truths of greenwashing and ways to look out for, it click here:
